One Million Word BillBoard By Sanyo And Saatchi
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Working in an advertising house is certainly a big challenge that requires from the advert teams to often come up with innovative ideas to make an advert stand out. When a company asks an advertiser to promote a camera the result is usually a picture of the camera with a lot of technical stuff next to it. I doubt if anyone notices these adverts any more. When Sanyo wanted to make an advert for their Xacti CA65 Underwater Camera, they went to the people at Saatchi & Saatchi. They in turn came up with something totally unique, the world’s longest advert. They created a 63 meter long advert which contains one million words related to underwater life and activities. Among these one million words we can find a comprehensive guide of marine species, major tsunamis, shipwrecks, and two whole books: Moby Dick and 20 000 Leagues Under The Sea. Above the “waterline they only placed two words, seagull and lighthouse.This was done to show that there is more topics to capture underwater than above.
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