One Million Word BillBoard By Sanyo And Saatchi
[photo via]
Working in an advertising house is certainly a big challenge that requires from the advert teams to often come up with innovative ideas to make an advert stand out. When a company asks an advertiser to promote a camera the result is usually a picture of the camera with a lot of technical stuff next to it. I doubt if anyone notices these adverts any more. When Sanyo wanted to make an advert for their Xacti CA65 Underwater Camera, they went to the people at Saatchi & Saatchi. They in turn came up with something totally unique, the world’s longest advert. They created a 63 meter long advert which contains one million words related to underwater life and activities. Among these one million words we can find a comprehensive guide of marine species, major tsunamis, shipwrecks, and two whole books: Moby Dick and 20 000 Leagues Under The Sea. Above the “waterline they only placed two words, seagull and lighthouse.This was done to show that there is more topics to capture underwater than above.
[via]
The Kayan Tribe and Their Troubles
[photo babasteve]
It is probably one of the worse cases of ridiculing the human dignity. The Kayan are a group of people, tribe, that during the 90’s migrated from Burma to Thailand. In their tribe it is a custom for the women to wear rings around their neck like the woman in the photo above. By starting to wear them at a young age, their neck starts to grow and elongate.
These people are literally treated like animals in a circus, with the tolerance of the Thailand government. Tourist trips are organized for people to visit the Kayans and see their long necks. Tourists have the right at a fee, to take pictures with the Kayans. Every woman receives about 30 euros per month from the tourism profits, where as a man gets 5 euros.
The drama that these people are going through was made public when a 23 year old girl called Zember decided to go to migrate to New Zealand.
The Thailand government, does not allow her to leave the country thinking that this will influence negatively the long necked women tourism. It is the same reason why they do not allow the Kayan moving to other parts of the country either. have a look a the video that shows the Kayans.
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