Handle Your Advert Banners With Google

March 17, 2008 · Filed Under Uncategorized · Comment 

google-admanager

Google has created AdManager to handle our banner adverts, whether they are from Adsense or another advertising network.

What is offers is:

Inventory management
Inventory levels, Inventory availability tracking, Simple ad tag generation and management

Yield optimization
Optional AdSense Integration

Ad targeting
Built-in targeting options, Customizable targeting criteria

Trafficking, ad delivery, and order booking
Delivery options, Frequency capping, Proven Google infrastructure, Support for various ad pricing models, AdSense integration (optional)

Creatives and rich media management
Rich media support, Free ad creatives hosting, Redirect creatives support

Reporting
Multiple reporting options, Detailed reporting, Fast report generation, Interactive views
Media Rating Council (MRC) accredited

User interface
Search functionality, Intuitive workflows, AdSense channels integration, Browser session support

Administration
Access controls, Contacts organization

Till now you can use it if you are invited (still on Beta) :(

Adsense: Changes In The Privacy Policy

February 28, 2008 · Filed Under News, Technology · Comment 

google-adsense-privacy

Google changed the terms of use of their Adsense advert service. The users now have a chance till 25th of May to agree to the new terms or not (hence to interrupt the service). I did a quick browsing and found the following:

You must have and abide by an appropriate privacy policy that clearly discloses that third parties may be placing and reading cookies on your users? browser, or using web beacons to collect information, in the course of ads being served on your website. Your privacy policy should also include information about user options for cookie management.

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