Handle Your Advert Banners With Google
Monday, March 17, 2008 20:08
Google has created AdManager to handle our banner adverts, whether they are from Adsense or another advertising network.
What is offers is:
Inventory management
Inventory levels, Inventory availability tracking, Simple ad tag generation and management
Yield optimization
Optional AdSense Integration
Ad targeting
Built-in targeting options, Customizable targeting criteria
Trafficking, ad delivery, and order booking
Delivery options, Frequency capping, Proven Google infrastructure, Support for various ad pricing models, AdSense integration (optional)
Creatives and rich media management
Rich media support, Free ad creatives hosting, Redirect creatives support
Reporting
Multiple reporting options, Detailed reporting, Fast report generation, Interactive views
Media Rating Council (MRC) accredited
User interface
Search functionality, Intuitive workflows, AdSense channels integration, Browser session support
Administration
Access controls, Contacts organization
Till now you can use it if you are invited (still on Beta) 